Cloud printing offers many benefits to small and medium companies across multiple niches. One such niche is the Marketing industry. This industry is one that greatly relies on the cloud. From large volumes of printing to collaboration, on-the-go project management, endless briefs and communication, and a huge need for document security, cloud hosting offers an invaluable solution to agencies.
Most agencies simply cannot function when limited to outdated legacy servers. Due to the nature of the industry, almost everything is run on the cloud. Social media campaigns, online advertising, digital communications, remote collaboration with teams and clients often situated in various parts of the country or globe, plus a need for fast, reliable solutions result in a big need for cloud printing.
Cloud Printing for Marketing Agencies
Some of the ways that cloud printing helps marketing agencies thrive include the following:
Data security
POPIA compliance is vital in the marketing industry. As an industry that requires consent across multiple campaigns, data security can never be too stringent. The average agency runs numerous email campaigns, mobile campaigns and other campaigns that require the collection of personal information. Ensuring that this data is kept securely is therefore extremely important. Cyber-threats, leaked data or other problems can greatly harm not only the agency’s reputation but their client’s reputation as well.
Accessibility
Many agencies consist of teams situated on-site, with contractors employed on a remote or freelance basis. Some smaller agencies work with larger agencies on the other side of the globe. Almost all have clients based in various regions. This means that there is a big need for accessible solutions. When a project manager needs to brief a remote team to prepare for an upcoming on-site meeting, all team members need to have access to print jobs. Cloud hosting offers an accessible way to manage print requirements from any device, using features such as Follow Me Printing and rules to manage printing effectively.
Productivity
Cloud hosted solutions are designed to make life easier. When teams are able to prepare and print brochures, briefs and other material quickly and easily, a great deal of time is saved. Using tools such as Microsoft 365 ensures even more productivity. Collaboration becomes easier, projects are managed more effectively and everyone stays on the same page, whether teams are based in-house or remotely.
Accountability
Finally, another major advantage in this type of industry is accountability. Marketing agencies of all sizes deal with multiple clients, running numerous campaigns. Some clients have fixed monthly retainers but others allow for ad-hoc projects. Agencies need a transparent way to track all print-related expenses. With audits and detailed reports, along with features such as permission-based printing, the entire print environment can be managed in a transparent way. This ensures full accountability at all times.
If you’re ready to see how Printsol can help you take your print and IT needs to the next level, get in touch with us today. Our cloud printing and IT support solutions are designed to meet the often challenging needs of the marketing industry.
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